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Tweet and Tube to make your bookings grow!

August 24, 2011

Today, everywhere you look, social networking is fast gaining mass appeal. Be it tweeting, posting videos on YouTube or writing on walls, social media is here to stay.

When you think of promoting your hotel through your website, you need to keep in mind that a majority of your guests have an account or will have an account with most of these social networking websites. So, in addition to tried and tested methods of simply uploading pictures or presentations on your website, you now need to use social networking smartly to get extra visibility for your hotel brand.

Get interactive. Get connected. Upload videos of your hotel on YouTube. The video will help provide a 360-degree view of your hotel rooms and additional amenities like the pool, spa, gymnasium etc. This will help your guests to know what is on offer. Take for instance, when you are walking down the street, and an attractive window display captures your attention. You are attracted to it because it is set up or displayed in a manner that is bound to get a second glance. As opposed to this, a simple window display will not be able to hold your attention. Similarly, an eye-catching video that displays a holistic view of your hotel is definitely going to increase the number of ‘hits’ on your video thereby directing more traffic to your website. This will eventually result in an increase in the number of bookings.

Twitter is another popular social networking platform. By integrating your website with Twitter, you can reach out to that many more potential guests. Tweeting about offers, discounts, holiday packages, honeymoon packages etc will keep potential guests informed about the goings-on of your hotel on a regular basis. However, it is important to note that once you have created an account on Twitter it is a long-term commitment. You have to keep tweeting and responding to tweets, so that potential guests remain onboard. Any kind of slack or delay in responding to tweets will definitely not work in your favor. Therefore, it is imperative for you to stay in touch constantly. Your Twitter account can be used to obtain feedback from your guests about their likes and dislikes. It is also a platform for guests to voice their suggestions, thereby giving you a clear picture of your plus and minus points.

Don’t play the ‘wait and watch’ game. Start tweeting and uploading your videos now and watch your bookings grow!

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